Client: MTV
Agency: AKQA
Concepting with strategy and initial look and feel.

The Brief:

- Retain and grow MTV mobile brand license customers in the North European region.
- Expand the MTV mobile brand license in further European regions.
- Support this by developing a brilliant MTV mobile brand app that …

We wanted to create an app that would enable people to engage more with MTV, something that would be shareable and create buzz and massive reach and also build a closer relationship with MTV and their target audience. Through insight we realised that the target audience wanted to be in control, they weren't asking for it they just took it downloading songss and movies when they fet like it. The solution is we give them back the control through an app devised for them.

Visit the website here

Concept designs

Scamp: Chat with friends and watch shows together when and where you want.

Create a profile for you that enables you and MTV to best know what suits you.

Initial look and feel.