The app will enable the audience to explore the 4 C's of a Diamond Carat, Cut, Clarity, Color using a 3d diamond.
Client: Forevermark
Agency: AKQA
Concepting and scamping
The Brief:
Create an intuitive experience that inspires consumers and makes Forevermark stand out
in the saturated US market.
Digital objectives
-Create a compelling brand experience on the iPad.
-Convey the beauty of a Forevermark diamond.
-Communicate the Forevermark promise.
Creative approach
Only 1% of diamonds are eligible to be a Forevermark diamond.
Our audience research their purchases and desire experiences that match the premium they pay.
We will create the world’s most engaging and empowering diamond app.
The app will enable the audience to explore the 4 C's of a Diamond Carat, Cut, Clarity, Color using a 3d diamond.
The 3D diamond will be lifelike and explorable through touch and light.
Be able to view the Diamond in context through the forevermark range.
